Adidas Dives into the Metaverse with NFT Collection

Share This Post

The Metaverse has opened a new fashion frontier that retailers are keen to explore. Adidas dives into the Metaverse with its first collection of NFT wearables, and they’ve done their homework. Winning over some NFT enthusiasts, the collection has included three creator-led wearables. The art style bares some resemblance to the Bored Ape and CryptoPunks aesthetic.

NFT Wearables? 

As your avatar traverses the Metaverse, you can’t expect to be naked, can you? Web 3.0 users can lay stakes in NFT items, and fashion plays a large role. Following in the footsteps of projects like Decentraland, Adidas has launched a new 16-piece collection. The new wearables are available within the wallets of existing phase 2 capsule NFT holders, accessible through a PFP dressing tool. The new virtual collection is available to purchase directly across the relevant NFT marketplaces.

Is This the Future?

This new development is one step towards the adoption of web 3.0, and we can expect many more NFT projects undertaken by retailers like Adidas in the years ahead. Many within the web 3.0 space will welcome the move as a public endorsement of their technology. However, others may not be keen to welcome legacy retailers.

Adidas has described its collection as “…a creative and cultural milestone in the brand’s history – tying together past and future, virtual and physical, communities and creators, culture and identity”.

Source NFT Plazas

spot_img

Related Posts

Fraggle Rock NFT Trading Cards Storm onto the Flow Blockchain

In a new partnership with Web3 company, ‘Tibles,’ the...

California DMV Drives NFT Car Titles onto the Blockchain

Though still novel, blockchain is being used more within...

Solana NFT Standard Lines Up a Major Overhaul

Some big changes are reportedly coming to Solana. As...

Love hits the Metaverse in The Sandbox Valentine’s Contest

The season of love is upon us and The...

NFTs Set to Shine as the Blockchain Economy Summit Heads to London

Over in the beating heart of the World’s financial...

Yuga Labs Clears the Murky Waters of its NFT Copyright

Yuga Labs is home to some of the most...
- Advertisement -spot_img