HUGO and Imaginary Ones Join Forces for NFT Collaboration

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Legendary German fashion house, HUGO, has partnered with Singapore-based Web3 ecosystem, Imaginary Ones. Together, launching the ‘Embrace Your Emotions (EYE)’ NFT collection to promote positive mental health.

Through the project, Imaginary Ones has joined forces with the Gen-Z focused ‘HUGO’ arm of the HUGO BOSS brand to prepare a 1,001 collection of 3D animated NFTs centred around the 5 human emotions of joy, fear, love, rage and sorrow. All with a goal to improve psychological wellbeing and overall emotional connectivity.

To take part in this intriguing drop, interested parties must find a way onto the whitelist, with 500 places up for grabs for those purchasing a special HUGO-branded ‘phygital’ T-shirt, plus another 500 places reserved for those staking original Imaginary Ones NFTs, and a series of social media giveaways.

According to HUGO, the main drop will arrive sometime during November. However, an additional ‘legendary’ tier NFT featuring all 5 emotions will go under the hammer for charity on October 10. To find out the latest info, fans can head to the project website, where a countdown timer teases the next major announcement, due on October 15.

Source NFT Plazas


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